Build next-level leadership and decision-making skills with a master’s in sales

Selling is a critical career skill no matter what your field or role. In this course, students will learn to sell not only products and services, but themselves and their ideas. They?ll develop a sales mindset that enables them to identify and overcome their fears and other obstacles to sales success. They?ll learn effective modern sales processes and apply them in simulations and presentations. Applicable to any major or career, this course helps students hone their professional communication and negotiation skills.

Conduct research and data analysis to develop business insights, create strategic plans, and inform decisions. Use Customer Relationship Management (CRM) technologies and best practices to acquire and retain customers. Communicate effectively with other business units with other business leaders in the student's organization to develop strategy and tactics and drive sales results.

Students will learn and apply advanced sales strategies. Topics include negotiation, team-based selling, sales psychology, sales technology, and customer data analysis. Students will put theory into practice through simulations and presentations.

Students learn to apply fundamental methodological concepts and analytical tools necessary for contributing to administrative and policy discussions, critically assessing quantitative and qualitative research, and making informed administrative and policy decisions. The goal is to have students become confident applying statistical concepts and tools for critical analysis and professional decision-making. Students also apply concepts and tools necessary to evaluate and use appropriate evidence to make effective administrative and policy arguments. Finally, students develop skills for effectively communicating analysis methods and conclusions with colleagues, elected officials, the media, and the public.

This course provides an introductory overview of methods, concepts, and current practices in the growing field of statistics and data analytics. Topics to be covered include data collection, data analysis and visualization as well as probability, statistical inference and regression methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

In this "gateway" course, you will gain a working understanding of marketing terminology and concepts that are imperative for success in the Marketing & Communication Program and in your professional endeavors. Fundamental marketing mix strategies will be explored, along with traditional and new tactics to reach specific target markets. You will also begin the process of understanding Franklin graduate student success strategies in critical areas such as research, writing, team-building, leadership, critical thinking, attitude, and time management.

This course systematically explores the external environment in which businesses operate - legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

A brief history and overview of the fields of business and psychology as well as a discussion of the issues and opportunities related to their integration. Topics include brain organization and dominance, neuroethics, neurolinguistic programming, multiminds, mindmapping and the application of positive psychology to work settings. Includes the application of recent discoveries in cognitive psychology and neuroscience to resolve contemporary issues in the workplace.

This course focuses on the application of systems theory, social psychology concepts, organizational lifecycles, and biological principles to the understanding of business operations. Includes a review of basic business principles, multiple intelligences, organizational intelligence, organizational culture, emotional intelligence, biomimicry and organizational DNA.

This course will explore the psychological influences on the development and behavior of managers and organizational leaders. Topics include: follower influences, nature vs. nurture in the development of leaders, relationship of personality to leadership style, behavioral decision- making biases, tactical, operational, and strategic decision-making , group think, and scenario planning.

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an internship. Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement.

This Capstone provides students and opportunity to conduct independent research projects, or examinations of specific areas of interest, under the guidance of an instructor. It permits students to conduct the types of research and/or information-gathering projects that are a significant part of the organizational life of business managers and leaders. Students submit and discuss topic proposals for relevant business challenges/opportunities with a Lead Faculty/Program Chair. Upon completion, students deliver both a formal report and accompanying presentation including actionable solutions supported by quantitative and qualitative analysis.

Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level. You will gain an overall understanding of the workings of the U.S. financial system. In addition, you will study the concepts of financial risk, return, and the valuation of bonds, common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

In today's business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement process to increase the efficiency of a process.

In this "gateway" course, you will gain a working understanding of marketing terminology and concepts that are imperative for success in the Marketing & Communication Program and in your professional endeavors. Fundamental marketing mix strategies will be explored, along with traditional and new tactics to reach specific target markets. You will also begin the process of understanding Franklin graduate student success strategies in critical areas such as research, writing, team-building, leadership, critical thinking, attitude, and time management.

This course systematically explores the external environment in which businesses operate - legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

This course will explore the psychological influences on the development and behavior of managers and organizational leaders. Topics include: follower influences, nature vs. nurture in the development of leaders, relationship of personality to leadership style, behavioral decision- making biases, tactical, operational, and strategic decision-making , group think, and scenario planning.

This course focuses on the application of systems theory, social psychology concepts, organizational lifecycles, and biological principles to the understanding of business operations. Includes a review of basic business principles, multiple intelligences, organizational intelligence, organizational culture, emotional intelligence, biomimicry and organizational DNA.

A brief history and overview of the fields of business and psychology as well as a discussion of the issues and opportunities related to their integration. Topics include brain organization and dominance, neuroethics, neurolinguistic programming, multiminds, mindmapping and the application of positive psychology to work settings. Includes the application of recent discoveries in cognitive psychology and neuroscience to resolve contemporary issues in the workplace.

This course covers the application of analytics tools, techniques, strategies and methods to marketing management. Students learn to analyze market data, enabling management decisions to be based on data-driven facts and customer insights. Using marketing analytics tools to model scenarios, students learn how organizations can measure returns on investment relative to their marketing efforts, drive performance and strengthen the effectiveness of its campaigns.